This article outlines the key concepts related to cold calls, their importance in the commercial context, best practices, and strategies to optimise the process and maximise results.

Welcome to Outbound 2.0: a modern, creative and efficient way to rethink traditional outbound strategies and turn them into powerful engines for connection and conversion.

Company culture is a key driver of growth, talent attraction, and long-term success. In this article, we’ll explore why culture matters so much in early-stage companies, what makes a culture truly strong, and how companies can cultivate one that supports rapid, sustainable growth.

Artificial Intelligence (AI) is reshaping how we communicate, share information, and express ourselves. As these technologies become part of our daily lives, it’s important to understand how they affect freedom of expression, one of the core rights in any democratic society.

One of the most effective ways to measure and act on satisfaction is through client satisfaction forms. In this article, we'll explore why client satisfaction forms matter in B2B, what you should do with the feedback you collect, and how it can directly impact your business growth.

In this article, we’ll explore how to use NPS to identify what’s working, uncover what needs fixing, and make meaningful changes that boost customer satisfaction and loyalty.

In the fast-paced world of B2B companies, the ability to learn and adapt is essential for success. Businesses that recognize and correct mistakes efficiently gain a competitive edge, fostering continuous improvement and innovation.

Scale Talks 4 (ST4) is just around the corner, taking place on March 29, 2025, at the Centro Cultural de Belém (CCB), Lisbon. With insightful talks, networking opportunities, and exclusive activities, there are plenty of ways to make the most of ST4.