Our Formula in Action

Despite being a public entity, ANPG needed the help of Scale Labs to develop its customer acquisition funnels - in this case SMEs interested in investing in the On & Off Shore oil wells that are up for bid. A new communication strategy was developed as well as several funnels that were launched to ensure they had a predictable source of leads and a scalable sales process.

Motorcycle Dealership.

The initial goal was to decentralize their client acquisition sources from Consigning Partners by setting up multiple new funnels that would make their growth independent. In addition, a whole new commercial team was developed that allowed to triple their sales volume without any input from the founder, which led us to double the annual targets at the end of Q1 2024, aiming at +1M€ ARR at the end of the year.

Solar Panel Installation Company

Global Energia sought Scale Labs to set up an internal structure that would allow them to scale the volume of closed contracts and develop a strategy to approach new markets. We reviewed and optimized all procedures of the commercial team, providing them with the necessary tools to become the best closers in their niches, as well as new scripts and approaches for other venues, implementing everything on an entirely new and remote sales team.

Mental health start-up, selling B2C & B2B solutions.

Primarily focused on the B2C market, they recognized the need to diversify and expand its customer base, soughting Scale Labs' support to develop an effective strategy in the B2B market.

We created a complete sales structure from A-Z, from lead generation to conversion and client retention, to support the new B2B strategy and in 3 months, their recurring revenue increased 625%.

In 2023, it had a turnover of €350,000. With the support of Scale Labs, after developing multiple B2B customer acquisition channels and the entire commercial structure, it is currently raising capital at a valuation of 8M.

Shipping Company with over 25 years in the market.

We began our work given the preconceived need for a system to acquire new partners for the transportation of goods, but we quickly realized the real “bottleneck”: human resources for that transportation.

As such, a carrier retention, loyalty and acquisition system was developed in parallel to scaling the onboarding capacity, as well as optimizing the existing sales process and commercial team, completely reformulating the strategy implemented over the last 2 decades without any monitoring of KPIs and predictability of growth.

With extensive experience in the digital market, João, CEO and founder of Adency, sought Scale Labs to help differentiate their current offering. The goal was to distance themselves from the competition in the "Digital Marketing" sector and position Adency as a true partner in growth and acceleration. We developed a new sales cycle and multiple customer acquisition sources to feed the pipelines of the new offering created, as well as a commercial department capable of doubling the current volume and solving the unpredictability resulting from the dependence on inbound lead flow.

B2B & B2C solar installation company (name non-disclosed at the client's request)

Despite having a mature commercial department, with almost a decade of experience and €10M in sales last year, the client was limited by several inefficiencies that did not allow company to go from point A to point Success (from sales scripts, customer journey, lead nurturing, post-sale follow-up and event the team's satisfaction and motivation).

After the first month of work, acting on the various points mentioned above, we doubled the meeting scheduling rate, doubling the volume of business in the pipeline, in addition to starting to measure the key metrics for the company's growth, putting together an action plan based on concrete numbers, and not on a priori "guess work" - this allowed the client to be close-in on the goal set for this year: €18M in sales.

Enterprise Group focused on Telecom, Digital Solutions and Energy

Brasfone had a solid base of internal procedures but faced barriers in the commercial department that limited growth. We reviewed the sales cycle, developed a lead nurturing plan, and restructured the commercial department, organizing current resources and recruiting new members to ensure sustainable growth.

Growth Partner had already invested in various mentorships and trainings in Portugal but continued to face difficulties in effectively implementing strategies in their business.

The first step was to transition from being just another paid traffic agency for real estate swimming in a “red sea”, and upgrading them into a growth partner, capable of turning around any real estate sales department and setting up new sources of highly profitable leads.

When Growth Partner stopped being a “commodity” for clients and became a necessity, they not only increased their revenue by 850% in 4 months, but got rid of all competition, consequently decreasing their CAC, increasing their client LTV and closing rates.

Fashion & Lifestyle Marketing Agency

Before working with Scale Labs, they faced a constant challenge: overdelivering without compensation. The lack of expectation management and boundary-setting from the start was hindering the company's ability to cultivate long-lasting and profitable client relationships.

The team was fully dedicated to service delivery & day-to-day operations and as such no one was leading the boat, there was no concrete action plans for the medium and long term with clear KPIs and measurable goals.

During the first month of x-ray analysis we’ve rebuilt the company. Each member got to know what needs to be done to achieve long term success, creating systems to manage expectations and limits with customers from day 1. A new offer without big structural changes and double the ticket price was developed to get rid of their undercharging problems.

Leadership was able to step away from day-to-day operations and take on a more strategic role, finally guiding the company towards success.

Creative Studio focused on Digital Growth.

When Informal Labs sought out Scale Labs, the company was positioned as a convenience in the market, offering isolated services in branding, digital marketing, and audiovisual. This fragmented approach made it difficult to consolidate their offering and for clients to perceive added value, limiting their growth potential.

We restructured the offering into a holistic service, positioning the company as an "essential" for its clients business.

After strengthening their foundations, several client acquisition channels were put in place with a whole new commercial team for their new high-ticket offer, allowing an increase of +340% in the company's turnover.

Biggest Portuguese Personal Finance YouTube channel

Known as the face of personal finance and real estate investments in Portugal, there is a relatively complex operation behind it all and João trusted Scale Labs to help optimize it.

The main struggle that was solved through our support was the lack of quantity/quality script writers - this was a roadblock that prevented João to reach the desired content volume, so we developed a new hiring funnel & structure for this position.