Scale Talks 4 (ST4) is just around the corner, taking place on March 29, 2025, at the Centro Cultural de Belém (CCB), Lisbon. With insightful talks, networking opportunities, and exclusive activities, there are plenty of ways to make the most of ST4.

The countdown has begun for Scale Talks 4: Live Edition, one of the most anticipated events for business leaders, entrepreneurs, and professionals eager to scale their companies efficiently. With the event just around the corner, here’s everything you need to know to make the most of it.

In this article, we’ll explore the key ways AI is reshaping performance advertising campaigns, the benefits and challenges it presents, and how businesses can leverage AI to optimize their ad strategies.

A B2B referral program is a powerful strategy that leverages word-of-mouth recommendations to attract new customers, enhance credibility, and drive sustainable growth. How can you take advantage of referrals?

Reactivating leads is one of the fastest and most cost-effective ways to increase revenue. Instead of spending time and money generating new leads, why not unlock the potential of leads you already have?

In this article, we’ll explore the most important KPIs you should monitor to ensure your sales team is operating efficiently and meeting its goals.

From decision-making processes to sales cycles and priorities, each type of business requires a tailored approach. Understanding these differences can help you refine your sales strategy, improve conversion rates, and build lasting customer relationships.

Whether you're an entrepreneur, a business owner, or a professional looking to expand your career, attending networking events can open doors to new opportunities, valuable connections, and industry insights. How can you take advantage of them?